About Us

Your Hometown Shopper is published by Weathervane Enterprises, Inc. Formed in 1997, WEI is a publishing company focused on the delivery of action-oriented, advertising-supported content, both electronic and print. WEI is also the publisher of The Journal of Antiques & Collectibles, a national monthly magazine for dealers, collectors, and enthusiasts; the Guide to Brimfield, published three times a year in conjunction with the Brimfield Antiques & Collectibles Shows; and Your Hometown Advisor, a new community resource designed to connect business owners and home owners with business professional. In addition, WEI produces special project publications for local area Chambers of Commerce. For more information on WEI, contact Maxine Carter-Lome, owner & publisher, at 508-347-1960 x402.


Sturbridge, MA – Residents and businesses in Charlton will find something new in their mailbox starting April 1 when Your Hometown Shopper, “Your Source For All Things Local,” comes to Charlton.

For over 10 years, this popular community “shopper” has been direct mailed to all mailboxes in Sturbridge, Fiskdale, and Holland, and enjoyed extended distribution at over 30 high traffic business locations throughout the Tantasqua Region and Beyond. In all, 8,500 copies of Your Hometown Shopper are delivered and distributed monthly. Starting in April, direct mailing of Your Hometown Shopper will extend to business and residential mailboxes in Charlton, as well, with overall printing and distribution now at 10,000 copies monthly.

“We have tested the waters in Charlton over the last two years with new retail pick up locations, and community enthusiasm has been welcoming and encouraging,” says Maxine Carter-Lome, president of Weathervane Enterprises, Inc., publishers of Your Hometown Shopper, Your Hometown Advisor, The Guide to Brimfield and The Journal of Antiques & Collectibles. “Our advertisers are looking to reach our surrounding towns and make the most of their ad dollars, and we are well-positioned to help make that happen.”

Your Hometown Shopper Teams Up With the Chamber of Central Mass South to Produce New Membership Directory & Regional Guide

Sturbridge, MA, January 2017….Weathervane Enterprises, Inc., publishers of Your Hometown Shopper, The Journal of Antiques & Collectibles, and the Guide to Brimfield, has just completed selling, designing, and publishing the Chamber’s first annual Membership Directory and Guide to South Central Mass, Enjoy Central Mass South. This new community resource features a complete list and information about all Chamber members, as well as a regional map and information on living, working, and visiting our area. The Chamber plans to print 5,000 copies of this new, annual directory and guide, and make them available at member businesses and other high profile locations around the region starting in mid-January. Over 35 local area businesses supported this first-time project with their ad dollars.

Your Hometown Shopper Announces Creative Design Services for Local Area Businesses

Sturbridge, MA, February 2016….Weathervane Enterprises, Inc., publishers of Your Hometown Shopper, The Journal of Antiques & Collectibles, and the Guides to Brimfield, introduces new graphic design, publishing, and creative services for companies looking to produce and publish everything from training guides and employee manuals to marketing brochures, annual reports, directories, newsletters, and more.

“With our staff of seasoned graphic designers, illustrators, photographers and layout artists, Weathervane Enterprises is uniquely positioned as a go-to resource for project work,” says Maxine Carter-Lome, owner.  “We look to be a resource for local and regional businesses and ad agencies, large and small, that need creative and design services to get their projects to printed completion.”

Production services now offered by Weathervane Enterprises include print and electronic ad design, product and location photography, and the design and layout of camera-ready print projects.

Maxine Carter-Lome, a founding partner of Weathervane Enterprises, has been providing publishing companies, small businesses, and non-profits with business consulting, copy, and marketing communications services since 1998.  The company purchased The Journal of Antiques & Collectibles in 2014 and with it, a collective of experienced artists and designers, and the infrastructure to make its in-house creative services available to businesses with projects but not the creative manpower to execute them.

For more information on how Weathervane Enterprises can creatively work with your business, contact Maxine Carter-Lome at maxineconsults@aol.com or call 508-347-1960 x402.

‘Your Hometown Shopper’ Announces New Ownership

Sturbridge, MA, February 2015…….Your Hometown Shopper, a monthly community “shopper” promoting local businesses and services to homeowners, residents, and businesses in the “Tantasqua Region and Beyond,” is under new ownership. Your Hometown Shopper, started in 2005 and published by The Journal of Antiques & Collectibles, Inc., was sold in October 2014 to Maxine Carter-Lome and Jeffrey Lome of Weathervane Enterprises, Inc., who now own and publish both publications out of their office on Hall Road in Sturbridge. The Lomes have recently relocated full time to Sturbridge from Great Barrington, MA.

Maxine Carter-Lome, a 30 year marketing and publishing executive, has a history of building community and promoting “local.” As the sales and marketing manager of The Shopper’s Guide, a weekly community shopper covering the tri-state Southern Berkshire region of Massachusetts, Maxine was responsible for building sales, and the Shopper’s online presence and community outreach.

“Shoppers have a great history of bringing communities together by connecting buyers with sellers, businesses with customers,” says Publisher Maxine Carter-Lome. “Our goal is to strengthen and extend that connection by enhancing our web site and social media outreach, and working hard to be more visible and accessible to readers and advertisers.”

Since assuming ownership in October, the staff at Your Hometown Shopper has launched a new web site (www.sturbridgeshopper.com) and Facebook page @ YourHometownShopper to promote its advertisers and share community news, redesigned its look, and extended its local presence to embrace the broader Tantasqua region.

Your Hometown Shopper is direct mailed the first of every month to every residential and business mailbox in Sturbridge, Fiskdale, and Holland, and is available for pick-up at over 30 high-traffic business locations throughout the Tantasqua Region. It can also be read online at www.sturbridgeshopper.com.

For more information, contact Maxine Carter-Lome, publisher, at 508-347-1960 or Maxine@journalofantiques.com